*** Update!!! *** I’ve written more about this subject. Brochure Site Design using WordPress for Content Management.
Huge businesses have huge needs and resources. Small businesses have similar needs but more modest resources. I have found lately that by using a simple blogging tool I can give a Small Business or Non Profit Organization an amazing amount of versatility and functionality with their website, versatility that will allow the small business to compete at a higher level. That tool is WordPress.
Now not every business website owner is going to find WordPress to be robust enough. However, for the average Small Business user or Non-Profit Organization, who just wants to be able to update his or her own site without requiring a degree in how to use the application or a dictionary for the jargon, WordPress is definitely a great approach. Consider Circuit Search, Rainswater Fixed Asset Management, and The Delaware Valley Farm Study Center, three sites I completed recently. The first two have custom two column WordPress Themes that suit their businesses. The third is a custom three column wordpress theme. All use the WordPress Pages feature extensively. And two out of three have already been updated by their respective owners.
There’s much beauty in using WordPress as content management. You can use the Pages feature to create a site that mimics the static nature of the traditional website, but gives the bonus of an rss feed that will alert the ping services when the pages are updated. What an SEO bonus! If the small business owner is the type who can blog, then both Pages and Posts can be used to add the huge benefit blogs, with their rss capabilities, give to a site in terms of Search Engine Rankings. The beauty of the blogging feature becomes apparent when you consider it for use with time sensitive announcements, such as special sales, events, press releases, or news items of special or timely interest. Add the benefit of the extensibility of the WordPress script through the use of plug-ins and the designer’s imagination is the only limit to what can be done. Photo galleries, contact forms, shoutboxes, news aggregators, google adsense adders, and many more plug ins can extend the WordPress ap in myriad ways. Almost all of these are easily administered through the admin area of the site.
The WordPress Write Pages or Posts interface is pretty easy to use. I’ve found that a simple readme.txt file included in the package with the custom wordpress theme is enough to get the client rolling using his or her new application.
A WordPress Site with a custom theme is more affordable than most small businesses or nonprofits might think. And with the client’s ability to add/edit/delete content, present information in a timely way, post press releases, announce events, and much more, the functionality of a WordPress Site will allow a Small Business to compete in a much larger arena.
Oh, and did I mention that Google absolutely LOVES WordPress sites? If you want to see what I mean, use the Walidator here and check out pagerank on the Delaware Valley Farm Study Center and Circuit Search. Keep in mind these sites are less than six months old. Rainswater, unfortunately, was built after the recent update, so doesn’t yet show pagerank.
What are you waiting for? I’d be happy to talk with you about putting your business or nonprofit organization on the web using WordPress with a unique custom WordPress Theme. Contact Kickass for more info.