I know y’all are busybusybusy, and don’t have time to even THINK past your next task or deadline, yet you also may know your website isn’t producing clients or prospects or sales or inquiries the way it should.

So, what can be done?

One of the biggest problems in website design is creating a website that can be found by the people who are interested in what you have to offer. There is only one true secret to effectively doing that. You and the other members of your team need to constantly be adding fresh content about you, your endeavor, your field, and/or your products on a regular basis, you need to write the copy in such a way that people will enjoy reading it, you need to include in that copy in a natural way the keyphrases that people can easily use to find you, and that content needs to be added through a web application that takes advantage of the strengths of RSS feeds to let potential visitors know you’ve added content they’re interested in.

Almost anyone with a bit of computer skill can set up a site on WordPress or ModX or Joomla. There are a fair number of designers who can create attractive skins for these aps. But the secret in creating websites that work for you is in configuring these web tools in such a way that every time you or anyone on your team adds content, the buzz starts.

A Kickass Website is one that uses the best web tool to do this for you, the one that matches the needs of your organization. A Kickass Website is one that’s configured to take full advantage of the strengths of RSS feeds to create instant backlinks to the content people want to find on your site. And a Kickass Website is one that is easily indexed by the search engines because it’s coded and set up for easy spidering. So– a Kickass Website creates BUZZ.

How does that help you? It gives you a stronger, more powerful web presence that will get the attention you need it to get– as long as you hold up your end of the bargain and keep adding that fresh content. And the web tools that run a Kickass Website make that easy for you.

Is your website underperforming? Let’s talk.

Technorati Tags: underperforming website, make your job easier, create buzz, web design, web skins

This entry was posted on Tuesday, September 25th, 2007 at 8:18 pm and is filed under Web Design, SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.