Audiovisionsetc.com launches on Wordpress as a CMS
Using WordPress as a CMS is a great way to get a small regional business online. AudioVisionsEtc.com owner, Mark Shader, runs a business selling and installing custom Audio and Video systems for the home and office in southeast Florida. Mark’s old site was a frontpage site that wasn’t doing the job he needed it to do– despite this market being a limited one, he was barely a blip on the screen when it came to the Search Engines. The solution? WordPress. Why? With the RSS, Ping, and other tools available, sites quickly get search engine attention for all new content added. Also, with the clean codebase that Wordpress offers, Mark’s site is easy for the search engine spiders to parse, unlike the maze of bad code that FrontPage was producing.
With Mark’s site, using wordpress as a cms was key to making his site perform, yet provide him with a proper and professional web showcase for his business. A highly customized wordpress theme was developed, with many custom page templates that allow more functionality than an average wordpress site. Most of the content is similar in hierarchy and approach to a static site. But we’ve also made use of the bloggy bits of Wordpress, and as Mark adds content the site will grow with keyphrase rich content about the Audio and Video installations he’s doing in and around Miami. And every time he adds content, he’ll be creating backlinks into his site, as all the update services are notified and they post links to his new content. This will also get his new articles spidered very quickly, as the spiders find the links into his new content.
Customizing the Page calls in the template to allow better hierarchy navigation, and adding a breadcrumb nav, took this site the step up it needed to allow easy usability, a clear navigation path, and a slick interface without a lot of clutter.
Mark is also making use of YouTube for his video promos, and he’s added links to his youtube profile and pages. To allow him to do this I added plugins that make it easy for him to post his youtube videos directly to his site, either in his blogposts or in his pages.
The Search Unleashed plugin was used on this site to ensure that all content would be spidered, since the site relies heavily on Pages.
Because the work Mark’s company does is custom and quite stunning, a photo gallery was needed to show off his work. NextGen Gallery was chosen as the most versatile. As you can see if you check the gallery out, it does a wonderful job of showcasing the audio and video installations that Mark’s company has completed. I also added a random photo generator in the upper right corner of the site to spotlight different installations Mark has done. He can add more images of the same pixel dimensions to that folder at any time and they will automatically be added into the photo rotation.
Do you have a small business website that is underperforming in the Search Engines? I can help. Use the contact form to tell me what you need.
Technorati Tags: Wordpress as a CMS, custom wordpress theme design, Custom WordPress Website Design, Small Business Web Design, Search Engine Friendly Web Design
